New York, NY | February 24, 2021 — PHLUR, a leader in clean beauty, announced in February 2021 that the brand has been acquired by a strategic buyer in the beauty category. Two Roads Advisors served as advisor to PHLUR on its sale.
Founded in 2015, PHLUR is a digital-first fragrance and personal care products brand that is completely reimagining how customers buy, wear and learn about scent. A certified B Corp, PHLUR provides complete transparency into its ingredients and processes, using an intentional balance of materials derived from botany and from the lab, to create stunning scents that are safer for skin, and safer for the planet.
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