Los Angeles, CA | February 15, 2022 — Benevolence LA & Craft + Kin, two category-leading brands in the home goods product vertical, have been aquired by Amazon aggregator Foundry.
About Benevolence LA
Benevolence LA is an integrated, simple, fun, and fashionable way to give. The brand sells a curated selection of jewelry, candles, and other decorative items for the home. All of the Company's products are connected to a specific and attainable charitable cause.
About Craft + Kin
The Craft + Kin Collection is carefully designed and crafted with your home and family in mind. The brand believes that beautifully curated spaces have the power to bring people together. Whether it’s beautiful golden flatware, table settings, or vintage handwoven mud cloth pillow covers from African artisans; Craft + Kin strives to help fill the home with uniquely crafted pieces that will make it that much more curated and make gatherings more beautiful.
About Foundry
Foundry is a tech-forward consumer products company that acquires and grows online brands across the home, pet, and beauty categories. The Company's seasoned leaders have expertise in direct-to-consumer eCommerce, Amazon marketplace, M&A, and brand building having grown brands from scratch to over $1B. Foundry uses proprietary technology and deep experience to accelerate growth, improve operations and build long-lasting brands.
The Company is backed by patient, long-term capital which enables investment in top-tier talent and infrastructure to grow enduring brands. Foundry is also customer-obsessed – just like the entrepreneurial founders of the brands it acquires – and the team is committed to maintaining their legacies while tapping into new opportunities and creating sustainable growth.
Two Roads Advisors acted as the sole investment banking advisor to Benevolence LA & Craft + Kin.
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