Lancaster, PA | 2021 -- PennSpring Capital has acquired Mobiniti, a leading mobile marketing and SMS platform.
Launched in 2014, Mobiniti helps customers expand their sales through mobile marketing and SMS alert efforts through a market-leading software platform. Mobiniti provides text marketing services to more than 1,000 organizations across numerous industries.
Managing Partner at PennSpring Capital Lou Castelli said, "Bryan and Rocco have given their heart and soul to Mobiniti since its 2014 founding, and they have secured an enviable position at the forefront of SMS marketing. We believe that the platform's total addressable market is effectively limitless, with 92% of Americans owning cell phones and text messages receiving 98% open rates (with 40% engagement). Mobiniti is local to us, and we are honored to begin working with this energetic, creative team toward significant, sustainable expansion."
Mobiniti Co-Founders Bryan Hunsinger and Rocco Ciavarella will each retain significant equity, and strategic consulting positions in the company, in partnership with PennSpring Capital. "We are thrilled to join forces with Lou and PennSpring – their financial and operational resources are precisely what we require to build on our prior successes and take Mobiniti to even greater heights," said Mr. Hunsinger.
About PennSpring Capital
Based in Lancaster, Pennsylvania, PennSpring is a people-forward investment firm focused on lower middle-market opportunities. PennSpring Capital pursues majority equity investments that support a variety of situations, including management buyouts, recapitalizations and corporate carve-outs.
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