Xiuyuan International Trading LLC dba StarMerx, a global e-commerce and brand management company, has acquired MAXSA Innovations, LLC, a privately held U.S. brand of practical home, automotive, safety, and outdoor lighting products.
For StarMerx, the acquisition creates opportunities to strengthen its U.S. presence through the Amazon sales channel while adding new brick-and-mortar retail and distribution relationships that align with its global brand acquisition strategy. In addition, StarMerx will create significant opportunities to introduce MAXSA’s product portfolio into global markets, including Europe and Asia. MAXSA’s product lines will benefit greatly from the sales and marketing resources and deep fulfillment capabilities of StarMerx.
Two Roads Advisors served as the exclusive financial advisor to MAXSA Innovations, LLC.
About StarMerx
Founded in 2011, StarMerx is a global brand management company that sells through more than 50 retail channels and oversees a portfolio of 100+ consumer brands supported by 2,000+ employees, 40+ warehouses and 200+ patents. StarMerx has a large international supplier network and global fulfillment capabilities.
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