New York, NY | June 2026 — Style Edit, a DTC-focused hair care brand known for its root touch-up and gray coverage solutions, has acquired FoxyBae, a styling appliance brand offering premium hair tools through wholesale and DTC channels, from Boosted Commerce.
Two Roads Advisors acted as the exclusive financial advisor to Boosted Commerce.
About FoxyBae
FoxyBae is a West Coast beauty brand offering salon-quality hair tools via wholesale and consumer channels.
About Style Edit
Style Edit was founded on the belief that gorgeous, healthy hair is a universal right and goal. Born in the salon chair and developed by leading stylists and scientists, the brand recognized that many everyday hair concerns were going unsolved. This led to a mission of innovating professional-grade, at-home solutions—like root touch-up sprays, powders, and hair fibers—designed to make salon-quality results accessible and effortless.
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